OUR STORY

O’Neill is the world’s first surf brand with a mission to be the most authentic, progressive & distinctive name in the worlds of surf & snow. 

THE ORIGINAL AMERICAN SURF BRAND


Jack O'Neill opened the world's first surf shop in 1952 out of a garage off the great highway, San Francisco. He stated out shaping boards and selling wax, eventually experimenting with insulated surf vests to extend sessions in the frigid waters of northern California. This thought process lead to the creation of the neoprene wetsuit, an invention of Jack's that changed the surf world forever. The shop later moved to Santa Crus and went full force into the wetsuit business. That same progressive spirit still drives the company forward today. We at O'Neill strive to innovate, evolve & produce timeless products to benefit those who live the surf lifestyle.

A NEW EXPERIENCE

The surf shop become a local gathering place, and the number of surfers began to grow. O'Neill flew in talented surfer/shapers like Phil Edward to make boards, and wetsuit sales climbed. Jack developed designs for a shorty and long john, and eventually a long sleeved beaver-tail jacket. Soon surfers were riding more waves, and riding them better, in large measure because they could now enjoy longer sessions in cold water, thanks to Jack's Neoprene suits.


As Jack improved his wetsuits- new styles, features, accessories, etc., surfers' territories expanded. northern California became a year-round surf zone. guys were surfing New Hampshire and Rhode Island in January! Explorations and transplants opened up Oregon, Washington, and Canada. Meanwhile, divers, waterskiers, snow-skiers, and then windsurfers were wearing wetsuits. as business boomed, O'Neill relocated to 41st avenue, where there was plenty of room for a large manufacturing facility, and he put all six kids to work: Mike helped dad design suits, Kathy got the whole operation computerized, pat worked in promotion and organized team O'Neill, Bridget moved into a new sportswear division, Shawne tested and multi-tasked, and Tim ran all crews for ongoing product-testing expeditions and promotions, as O'Neill began to sponsor major competitions around the world.

1980's

 By 1980, Jack O'Neill's surf shop had morphed into a thriving international company, dominating the world's wetsuit market and one of the leaders in beach lifestyle sportswear in the U.S., Japan, and Europe. In 1985, having run team O'Neill for years and effectively coordinated the company's operations in Europe and Japan, pat assumed the CEO position, freeing Jack to surf, sail, and work at a variety of environmental projects. Besides a strong interest in saving the great white shark from extinction, Jack has also developed the O'Neill sea odyssey program-a free, educational cruise aboard the team O'Neill catamaran that acquaints kids with the microbiology of the Monterey Bay marine sanctuary, which begins at Jack O'Neill's doorstep.