Oceanwise Press Release

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TEAMING UP WITH


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TO HELP RAISE AWARENESS AND PROTECT OUR PLAYGROUNDS


We are proud to team up with Ocean Wise and support the Great Canadian Shoreline Cleanup, an Ocean Wise initiative. This September, we encourage ocean lovers across the country to lend a helping hand, in keeping our playground clean, through the Great Canadian Shoreline Cleanup.



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"Ocean Wise's mission is to inspire the global community to become Ocean Wise by increasing its understanding, wonder and appreciation for our oceans. This partnership with O'Neill Canada is a great opportunity to grow awareness about the many threats facing our ocean, which include pollution. We are happy to be working with a company that understands what we are trying to achieve and are joining forces with us to reach as many Canadians as possible."


- Lasse Gustavsson, president and CEO of Ocean Wise Conservation Association


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HOW TO PARTICIPATE


Participating is easy! Visit https://www.shorelinecleanup.ca/ to get started today! And choose O'NEILL CANADA "group type" upon registration.

The Great Canadian Shoreline Cleanup is a national conservation program that provides Canadians with the opportunity to take action in their communities wherever water meets land, one bit of trash at a time. We, alongside, Ocean Wise and WWF-Canada are committed to growing the program to achieve the mission: to inspire Canadians to keep all shorelines free of litter.


Since 1994, 27,800 cleanups have collected more than 2 million kg of trash across Canada's shorelines. Over this period, 937,000 volunteers have led and participated in cleaning up 44,262 km of freshwater and marine shores in Canada.


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2019 DIRTY DOZEN


At every cleanup, volunteers use a data card to collect citizen science data about the litter they are picking up. The 12 most commonly found litter items in Canada in 2019:


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  • Cigarette Butts: 686,055

  • Tiny Plastic and Foam: 595,227

  • Food Wrappers 74,224

  • Paper Materials: 63,371

  • Bottle Caps: 51,992

  • Plastic Bags: 31,164

  • Beverage Cans: 28,192

  • Plastic Bottles: 26,212

  • Straws & Stirrers: 26,157

  • Foam Pieces: 24,213

  • Miscellaneous Packaging: 22,470

  • Coffee Cups: 17,170

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ABOUT OCEAN \VISE


Ocean Wise Conservation Association is on a mission to protect and restore the world's ocean. Focussed on education, research and direct-action conservation, Ocean Wise equips and inspires youth, citizens, businesses and governments to take action through initiatives like Great Canadian Shoreline Cleanup, Ocean Wise Seafood program, Marine Mammal Rescue and Be Plastic Wise. Ocean Wise was born out of the Vancouver Aquarium's 60- year commitment to marine ecosystems.


ABOUT GREAT CAN AD IAN SHORELINE CLEANUP


The Great Canadian Shoreline Cleanup is a national conservation partnership between Ocean Wise and WWF­ Canada. The Shoreline Cleanup provides Canadians the opportunity to take action in their communities wherever water meets land, one bit of trash at a time.


JOIN OUR OCEAN NIISSION

& PROTECT OUR PLAYGROUNDS


ONE/LL ocean wise.